2nd Annual Pharma Corporate Communications Conference 9th & 10th April, 2008 Rome, Italy The modern business world is founded on communication. Corporate communication can be used to shape the technique of the company and communicate it internally and externally with main stakeholders. Pharmaceutical sector is an extremely special case when it comes to communication with the public http://www.tadaciped.com . The industry has recently been challenged by insufficient trust from the medial side of consumers. Reputation has become a major concern and companies need to progress and communicate its messages more effectively.
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